Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
By: Parente, Donald [author].
Contributor(s): Strausbaugh-Hutchinson, Kirsten L [author].
Material type:
BookCopyright date: Australia : Cengage Learning, ©2015Edition: Fifth edition.Description: xxiii, 401 pages : illustrations.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781133434801.Call No.:
HF5837
P373A 2015
Other title: Guide to marketing communication plans.Subject(s): Advertising campaigns | Communication in marketingGeneral Note: Previous edition: 2006Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5837 P373A 2015 (Browse shelf) | Available | 2017000001503 |
Previous edition: 2006
Includes bibliographical references and index
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