BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

Normal view MARC view ISBD view

Banasiewicz, Andrew D.,

Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz. - xix, 376 pages : illustrations.

Includes bibliographical references and index.

ISBN: 9780415657884

Subjects--Topical Terms:
Marketing--Databases.
Marketing--Data processing.
Database management.

LC Class. No.: HF5415.125 / B362M 2013

Place hold
Print
Add to your cart (remove)
Save record
More searches