Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz.
By: Banasiewicz, Andrew D [author.].
Material type: BookPublisher: New York, N.Y. : Routledge, 2013Description: xix, 376 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415657884.Call No.: HF5415.125 B362M 2013 Subject(s): Marketing -- Databases | Marketing -- Data processing | Database managementBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.125 B362M 2013 (Browse shelf) | Available | 2017000001657 |
Includes bibliographical references and index.
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