Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention /
Thorsten Hennig-Thurau, Ursula Hansen, editors.
- Berlin : Springer, c2010
- xvii, 459 p. : ill.
Includes bibliographical references and indexes
9783642086229
Relationship marketing.
Customer services--Management.
Customer relations--Management.
HF5415.55 / R442 2010
Includes bibliographical references and indexes
9783642086229
Relationship marketing.
Customer services--Management.
Customer relations--Management.
HF5415.55 / R442 2010