Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / Thorsten Hennig-Thurau, Ursula Hansen, editors.
Contributor(s): Hennig-Thurau, Thorsten [ed.] | Hansen, Ursula [ed.].
Material type:
BookPublisher: Berlin : Springer, c2010Description: xvii, 459 p. : ill.ISBN: 9783642086229.Call No.:
HF5415.55
R442 2010
Subject(s): Relationship marketing | Customer services -- Management | Customer relations -- ManagementBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.55 R442 2010 (Browse shelf) | Available | 2017000002334 |
Includes bibliographical references and indexes
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