Kaser, Ken,
Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers. - Fourth edition - ix, 440 pages : illustrations (chiefly color).
Includes bibliographical references and index
9781133602446
Sports--Marketing
Entertainment events--Marketing
GV716 / K373S 2016
Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers. - Fourth edition - ix, 440 pages : illustrations (chiefly color).
Includes bibliographical references and index
9781133602446
Sports--Marketing
Entertainment events--Marketing
GV716 / K373S 2016