Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers.
By: Kaser, Ken [author].
Contributor(s): Oelkers, Dotty Boen [author].
Material type: BookCopyright date: Australia : South-Western/Cengage Learning, ©2016Edition: Fourth edition.Description: ix, 440 pages : illustrations (chiefly color).Content type: text Media type: unmediated Carrier type: volumeISBN: 9781133602446.Call No.: GV716 K373S 2016 Subject(s): Sports -- Marketing | Entertainment events -- MarketingBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | GV716 K373S 2016 (Browse shelf) | Available | 2017000003500 |
Includes bibliographical references and index
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