BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing / an anthology selected and interpreted by John M.T. Balmer and Stephen A. Greyser - London : Routledge, 2008 - 365 p. : ill.

Includes bibliographical references and index

ISBN: 9780415284219

Subjects--Topical Terms:
Corporations
Corporate image
Business names

LC Class. No.: HD2731 / R483

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