BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Elliott, Richard H.

Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan - 2nd ed. - Oxford : Oxford Univ. Press, 2007 - 303 p. : ill. (some col.)

Includes bibliographical references and index

ISBN: 9780199565214

Subjects--Topical Terms:
Product management
Strategic planning

LC Class. No.: HF5415.15 / E444S 2007

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