Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan
By: Elliott, Richard H.
Contributor(s): Percy, Larry | Pervan, Simon.
Material type: BookPublisher: Oxford : Oxford Univ. Press, 2007Edition: 2nd ed.Description: 303 p. : ill. (some col.).ISBN: 9780199565214.Call No.: HF5415.15 E444S 2007 Subject(s): Product management | Strategic planningBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.15 E444S 2007 (Browse shelf) | Available | 201109070024 | |
Main Campus Book Shelves | HF5415.15 E444S 2007 (Browse shelf) | Available | 201109070023 |
Includes bibliographical references and index
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