Krugman, Herbert E.
Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] Edward P. Krugman - New York, N.Y. : Routledge, c2008 - 344 p. : ill. - Marketing and consumer psychology series / Curtis P. Haugtvedt series editor .
Includes bibliographical references and indexes
9780805857887
Advertising--Psychological aspects
Consumer behavior
HF5822 / K783C
Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] Edward P. Krugman - New York, N.Y. : Routledge, c2008 - 344 p. : ill. - Marketing and consumer psychology series / Curtis P. Haugtvedt series editor .
Includes bibliographical references and indexes
9780805857887
Advertising--Psychological aspects
Consumer behavior
HF5822 / K783C