BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Lindstrom, Martin

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom - London : Koganpage, 2012 - 276 p.

Includes bibliographical references and index

ISBN: 9780749465049

Subjects--Topical Terms:
Consumer behavior
Consumers--Psychology
Brand choice--Psychological aspects
Marketing--Psychological aspects
Neuromarketing

LC Class. No.: HF5415.32 / L562B

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