Mooij, Marieke K. de, 1943-
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij - 2nd ed. - Los Angeles, Calif. : SAGE, c2011 - 403 p. : ill. (some col.)
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij, c2004
Includes bibliographical references and indexes
9781412979900
Consumer behavior--Cross-cultural studies
Consumers--Psychology
Marketing
HF5415.32 / M664C 2011
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij - 2nd ed. - Los Angeles, Calif. : SAGE, c2011 - 403 p. : ill. (some col.)
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij, c2004
Includes bibliographical references and indexes
9781412979900
Consumer behavior--Cross-cultural studies
Consumers--Psychology
Marketing
HF5415.32 / M664C 2011