Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij
By: Mooij, Marieke K. de.
Material type:
BookPublisher: Los Angeles, Calif. : SAGE, c2011Edition: 2nd ed.Description: 403 p. : ill. (some col.).ISBN: 9781412979900.Call No.:
HF5415.32
M664C 2011
Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingGeneral Note: Rev. ed. of: Consumer behavior and culture / Marieke de Mooij, c2004Bibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.32 M664C 2011 (Browse shelf) | Available | 201107210003 | |
| Main Campus Book Shelves | HF5415.32 M664C 2011 (Browse shelf) | Available | 201206130002 |
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij, c2004
Includes bibliographical references and indexes
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