Tourism planning and destination marketing /
edited by Mark Anthony Camilleri.
- First edition.
- 1 online resource
Includes bibliographic reference and index.
The planning and development of the tourism product / The creation and delivery of experiential value in hospitatlity / Plog's model of personality-based psychographic traits in tourism: a review of empirical research / Coopetition for destination marketing: the scope of forging relationships with competitors / The residents' attitudes towards incoming tourism in Punta Del Este, Uruguay / Marketing sustainable tourism: principles and practice / Enriching cultural experiences from rural tourism: case studies from Japan / The internet-based marketing of ecotourism: are ecotourists really getting what they want? / The 'phygital' tourist experience: the use of augmented and virtual reality in destination marketing / Organizing festivals, events and activities for destination marketing / The strategic management of events for destination marketing / The use of smart tourism systems to improve the destination's appeal: A case study from Caserta in Italy / Mark Anthony Camilleri -- Martina G. Gallarza, Nerea de Diego-Velasco -- Oliver Cruz-Milán -- Rauno Rusko -- José Ramón Cardona, Daniel Álvarez Bassi, Maria Dolores Sánchez-Fernández -- Danielle Eiseman -- Soniya Billore -- Marta Massi, Alessandro De Nisco -- Larissa Neuburger, Julia Beck, Roman egger -- Antonio Botti, Antonella Monda, Massimiliano Vesci -- Antonella Capriello -- Clara Bassano, Maria Cristina Piertronudo, Paolo Piciocchi.
9781787562929 9781787562936 9781787562912
Tourism--Planning.
Tourism--Marketing.
Place marketing.
G155.A1 / T687 2019
Includes bibliographic reference and index.
The planning and development of the tourism product / The creation and delivery of experiential value in hospitatlity / Plog's model of personality-based psychographic traits in tourism: a review of empirical research / Coopetition for destination marketing: the scope of forging relationships with competitors / The residents' attitudes towards incoming tourism in Punta Del Este, Uruguay / Marketing sustainable tourism: principles and practice / Enriching cultural experiences from rural tourism: case studies from Japan / The internet-based marketing of ecotourism: are ecotourists really getting what they want? / The 'phygital' tourist experience: the use of augmented and virtual reality in destination marketing / Organizing festivals, events and activities for destination marketing / The strategic management of events for destination marketing / The use of smart tourism systems to improve the destination's appeal: A case study from Caserta in Italy / Mark Anthony Camilleri -- Martina G. Gallarza, Nerea de Diego-Velasco -- Oliver Cruz-Milán -- Rauno Rusko -- José Ramón Cardona, Daniel Álvarez Bassi, Maria Dolores Sánchez-Fernández -- Danielle Eiseman -- Soniya Billore -- Marta Massi, Alessandro De Nisco -- Larissa Neuburger, Julia Beck, Roman egger -- Antonio Botti, Antonella Monda, Massimiliano Vesci -- Antonella Capriello -- Clara Bassano, Maria Cristina Piertronudo, Paolo Piciocchi.
9781787562929 9781787562936 9781787562912
Tourism--Planning.
Tourism--Marketing.
Place marketing.
G155.A1 / T687 2019