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Tourism planning and destination marketing / edited by Mark Anthony Camilleri.

Contributor(s): Camilleri, Mark Anthony, 1976- [editor.].
Material type: materialTypeLabelBookPublisher: Bingley, UK : Emerald publishing, 2019Copyright date: ©2019Edition: First edition.Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781787562929; 9781787562936; 9781787562912.Call No.: G155.A1 T687 2019 Subject(s): Tourism -- Planning | Tourism -- Marketing | Place marketingOnline resources: Electronic Resources
Contents:
The planning and development of the tourism product / Mark Anthony Camilleri -- The creation and delivery of experiential value in hospitatlity / Martina G. Gallarza, Nerea de Diego-Velasco -- Plog's model of personality-based psychographic traits in tourism: a review of empirical research / Oliver Cruz-Milán -- Coopetition for destination marketing: the scope of forging relationships with competitors / Rauno Rusko -- The residents' attitudes towards incoming tourism in Punta Del Este, Uruguay / José Ramón Cardona, Daniel Álvarez Bassi, Maria Dolores Sánchez-Fernández -- Marketing sustainable tourism: principles and practice / Danielle Eiseman -- Enriching cultural experiences from rural tourism: case studies from Japan / Soniya Billore -- The internet-based marketing of ecotourism: are ecotourists really getting what they want? / Marta Massi, Alessandro De Nisco -- The 'phygital' tourist experience: the use of augmented and virtual reality in destination marketing / Larissa Neuburger, Julia Beck, Roman egger -- Organizing festivals, events and activities for destination marketing / Antonio Botti, Antonella Monda, Massimiliano Vesci -- The strategic management of events for destination marketing / Antonella Capriello -- The use of smart tourism systems to improve the destination's appeal: A case study from Caserta in Italy / Clara Bassano, Maria Cristina Piertronudo, Paolo Piciocchi.
Bibliography, etc. Note: Includes bibliographic reference and index.
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Includes bibliographic reference and index.

The planning and development of the tourism product / Mark Anthony Camilleri -- The creation and delivery of experiential value in hospitatlity / Martina G. Gallarza, Nerea de Diego-Velasco -- Plog's model of personality-based psychographic traits in tourism: a review of empirical research / Oliver Cruz-Milán -- Coopetition for destination marketing: the scope of forging relationships with competitors / Rauno Rusko -- The residents' attitudes towards incoming tourism in Punta Del Este, Uruguay / José Ramón Cardona, Daniel Álvarez Bassi, Maria Dolores Sánchez-Fernández -- Marketing sustainable tourism: principles and practice / Danielle Eiseman -- Enriching cultural experiences from rural tourism: case studies from Japan / Soniya Billore -- The internet-based marketing of ecotourism: are ecotourists really getting what they want? / Marta Massi, Alessandro De Nisco -- The 'phygital' tourist experience: the use of augmented and virtual reality in destination marketing / Larissa Neuburger, Julia Beck, Roman egger -- Organizing festivals, events and activities for destination marketing / Antonio Botti, Antonella Monda, Massimiliano Vesci -- The strategic management of events for destination marketing / Antonella Capriello -- The use of smart tourism systems to improve the destination's appeal: A case study from Caserta in Italy / Clara Bassano, Maria Cristina Piertronudo, Paolo Piciocchi.

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