Berry, Michael J. A.
Data mining techniques for marketing, sales, and customer relationship management / [electronic resource] : Michael J.A. Berry, Gordon S. Linoff. - 2nd ed. - Indianapolis, Ind. : Wiley Pub., c2004. - 1 online resource
Includes index.
9780471470649 9780764569074 (electronic bk.)
Data mining.
Marketing--Data processing.
Business--Data processing.
HF5415.125 / .B47 2004
Data mining techniques for marketing, sales, and customer relationship management / [electronic resource] : Michael J.A. Berry, Gordon S. Linoff. - 2nd ed. - Indianapolis, Ind. : Wiley Pub., c2004. - 1 online resource
Includes index.
9780471470649 9780764569074 (electronic bk.)
Data mining.
Marketing--Data processing.
Business--Data processing.
HF5415.125 / .B47 2004