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Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.

By: Berry, Michael J. A.
Contributor(s): Linoff, Gordon.
Material type: materialTypeLabelBookPublisher: Indianapolis, Ind. : Wiley Pub., c2004Edition: 2nd ed.Description: 1 online resource.ISBN: 9780471470649; 9780764569074 (electronic bk.).Call No.: HF5415.125 .B47 2004 Subject(s): Data mining | Marketing -- Data processing | Business -- Data processingOnline resources: Electronic Resources General Note: Includes index.
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Includes index.

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