Ricci, Ron.
Momentum how companies become unstoppable market forces / [electronic resource] : Ron Ricci, John Volkmann. - Boston, Mass. : Harvard Business School Press, c2003 - 1 online resource
Includes bibliographical references and index.
Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
9781578515226 9780585440804 (electronic bk.)
Marketing--Technological innovations.
Internet marketing.
Branding (Marketing)
Strategic planning.
HF5415 / .R5416 2003
Momentum how companies become unstoppable market forces / [electronic resource] : Ron Ricci, John Volkmann. - Boston, Mass. : Harvard Business School Press, c2003 - 1 online resource
Includes bibliographical references and index.
Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
9781578515226 9780585440804 (electronic bk.)
Marketing--Technological innovations.
Internet marketing.
Branding (Marketing)
Strategic planning.
HF5415 / .R5416 2003