Momentum [electronic resource] : how companies become unstoppable market forces / Ron Ricci, John Volkmann.
By: Ricci, Ron.
Contributor(s): Volkmann, John.
Material type:
BookPublisher: Boston, Mass. : Harvard Business School Press, c2003Description: 1 online resource.ISBN: 9781578515226; 9780585440804 (electronic bk.).Call No.:
HF5415
.R5416 2003
Subject(s): Marketing -- Technological innovations | Internet marketing | Branding (Marketing) | Strategic planningOnline resources: Electronic Resources
Contents:
Bibliography, etc. Note: Includes bibliographical references and index.
Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
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Includes bibliographical references and index.
Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
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