The global market developing a strategy to manage across borders / [electronic resource] :
John Quelch, Rohit Deshpande, editors.
- 1st ed.
- San Francisco : Jossey-Bass, c2004.
- 1 online resource
- The Jossey-Bass business & management series .
Includes bibliographical references (p. 361-386) and index.
9780787968571 9780787974398 (electronic bk.)
Export marketing--Management.
International business enterprises--Marketing.
Globalization.
HF1416 / .G554 2004
Includes bibliographical references (p. 361-386) and index.
9780787968571 9780787974398 (electronic bk.)
Export marketing--Management.
International business enterprises--Marketing.
Globalization.
HF1416 / .G554 2004