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The global market [electronic resource] : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors.

Contributor(s): Quelch, John A [ed.] | Deshpande, Rohit [ed.].
Material type: materialTypeLabelBookSeries: The Jossey-Bass business & management series.Publisher: San Francisco : Jossey-Bass, c2004Edition: 1st ed.Description: 1 online resource.ISBN: 9780787968571; 9780787974398 (electronic bk.).Call No.: HF1416 .G554 2004 Subject(s): Export marketing -- Management | International business enterprises -- Marketing | GlobalizationOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references (p. 361-386) and index.
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Includes bibliographical references (p. 361-386) and index.

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