Peppers, Don.
Managing customer relationships a strategic framework / [electronic resource] : Don Peppers, Martha Rogers. - Hoboken, New Jersey : Wiley, c2004. - 1 online resource
Includes bibliographical references and index.
9780471485902 9780471656418 (electronic bk.)
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Marketing information systems.
Information storage and retrieval systems--Marketing.
HF5415.5 / .P458 2004
Managing customer relationships a strategic framework / [electronic resource] : Don Peppers, Martha Rogers. - Hoboken, New Jersey : Wiley, c2004. - 1 online resource
Includes bibliographical references and index.
9780471485902 9780471656418 (electronic bk.)
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Marketing information systems.
Information storage and retrieval systems--Marketing.
HF5415.5 / .P458 2004