Managing customer relationships [electronic resource] : a strategic framework / Don Peppers, Martha Rogers.

By: Peppers, Don.
Contributor(s): Rogers, Martha, 1952-.
Material type: materialTypeLabelBookPublisher: Hoboken, New Jersey : Wiley, c2004Description: 1 online resource.ISBN: 9780471485902; 9780471656418 (electronic bk.).Call No.: HF5415.5 .P458 2004 Subject(s): Customer relations -- Management | Consumers' preferences | Relationship marketing | Marketing information systems | Information storage and retrieval systems -- MarketingOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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