Austin, Erica Weintraub.
Strategic public relations management planning and managing effective communication programs / [electronic resource] : Erica Weintraub Austin, Bruce E. Pinkleton. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2001. - 1 online resource. - LEA's communication series .
Includes bibliographical references and index.
9780805831597 9780585366661 (electronic bk.)
Public relations.
Management.
HD59 / .A97 2001
Strategic public relations management planning and managing effective communication programs / [electronic resource] : Erica Weintraub Austin, Bruce E. Pinkleton. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2001. - 1 online resource. - LEA's communication series .
Includes bibliographical references and index.
9780805831597 9780585366661 (electronic bk.)
Public relations.
Management.
HD59 / .A97 2001