DeBonis, J. Nicholas.
Value-based marketing for bottom-line success 5 steps to creating customer value / [electronic resource] : J. Nicholas De Bonis, Eric Balinski & Phil Allen. - New York : McGraw-Hill, c2002 - 1 online resource
" American marketing association."
Includes bibliographical references and index.
9780071396561 9780071416825 (electronic bk.)
Consumer satisfaction.
Customer services--Management.
Marketing--Management.
HF5415.13 / .D378 2002
Value-based marketing for bottom-line success 5 steps to creating customer value / [electronic resource] : J. Nicholas De Bonis, Eric Balinski & Phil Allen. - New York : McGraw-Hill, c2002 - 1 online resource
" American marketing association."
Includes bibliographical references and index.
9780071396561 9780071416825 (electronic bk.)
Consumer satisfaction.
Customer services--Management.
Marketing--Management.
HF5415.13 / .D378 2002