Value-based marketing for bottom-line success [electronic resource] : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen.
By: DeBonis, J. Nicholas.
Contributor(s): Balinski, Eric W | Allen, Phil.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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" American marketing association."
Includes bibliographical references and index.
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