Wind, Yoram.
Digital marketing global strategies from the world's leading experts / [electronic resource] : Jerry Wind, Vijay Mahajan. - New York, N.Y. : Wiley, c2001. - 1 online resource.
Includes bibliographical references and index.
9780471361220 9780471008750 (electronic bk.)
Internet marketing.
Consumer behavior.
Electronic commerce.
HF5415.1265 / .W56 2001
Digital marketing global strategies from the world's leading experts / [electronic resource] : Jerry Wind, Vijay Mahajan. - New York, N.Y. : Wiley, c2001. - 1 online resource.
Includes bibliographical references and index.
9780471361220 9780471008750 (electronic bk.)
Internet marketing.
Consumer behavior.
Electronic commerce.
HF5415.1265 / .W56 2001