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Digital marketing [electronic resource] : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.

By: Wind, Yoram.
Contributor(s): Mahajan, Vijay, 1948-.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Wiley, c2001Description: 1 online resource.ISBN: 9780471361220; 9780471008750 (electronic bk.).Call No.: HF5415.1265 .W56 2001 Subject(s): Internet marketing | Consumer behavior | Electronic commerceOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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