Boyer, Kenneth Karel, 1967-
Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes / [electronic resource] : Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. - 1st ed. - New York : American Management Association, c2005. - 1 online resource
Includes bibliographical references and index.
Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.
9780814408360 9780814428504 (electronic bk.)
Business logistics.
Grocery trade.
Retail trade.
HD38.5 / .B698 2005
Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes / [electronic resource] : Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. - 1st ed. - New York : American Management Association, c2005. - 1 online resource
Includes bibliographical references and index.
Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.
9780814408360 9780814428504 (electronic bk.)
Business logistics.
Grocery trade.
Retail trade.
HD38.5 / .B698 2005