Extending the supply chain [electronic resource] : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
By: Boyer, Kenneth Karel.
Contributor(s): Frohlich, Markham T | Hult, G. Tomas M.
Material type:
BookPublisher: New York : American Management Association, c2005Edition: 1st ed.Description: 1 online resource.ISBN: 9780814408360; 9780814428504 (electronic bk.) .Call No.:
HD38.5
.B698 2005
Subject(s): Business logistics | Grocery trade | Retail tradeOnline resources: Electronic Resources Includes bibliographical references and index.
Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.
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