The psychology of entertainment media blurring the lines between entertainment and persuasion / [electronic resource] :
edited by L.J. Shrum.
- Mahwah, N.J. : Lawrence Erlbaum Associates, 2004.
- 1 online resource.
Includes bibliographical references and index.
9780805846416 9781410609366 (electronic bk.)
Subliminal advertising.
Advertising--Psychological aspects.
Mass media--Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
HF5827.9 / .P78 2004
Includes bibliographical references and index.
9780805846416 9781410609366 (electronic bk.)
Subliminal advertising.
Advertising--Psychological aspects.
Mass media--Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
HF5827.9 / .P78 2004