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The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.

Contributor(s): Shrum, L. J [ed.].
Material type: materialTypeLabelBookPublisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004Description: 1 online resource.ISBN: 9780805846416; 9781410609366 (electronic bk.).Call No.: HF5827.9 .P78 2004 Subject(s): Subliminal advertising | Advertising -- Psychological aspects | Mass media -- Psychological aspects | Persuasion (Psychology) | Manipulative behaviorOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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