Thomas, Brian
Direct marketing in practice [electronic resource] / Brian Thomas and Matthew Housden - 1 online resource - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series .
Includes bibliographical references and index.
9780750624282 9780585450230 (electronic bk.)
Direct marketing
Industrial marketing
HF5415.126 / .T475 2002
Direct marketing in practice [electronic resource] / Brian Thomas and Matthew Housden - 1 online resource - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series .
Includes bibliographical references and index.
9780750624282 9780585450230 (electronic bk.)
Direct marketing
Industrial marketing
HF5415.126 / .T475 2002