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Direct marketing in practice [electronic resource] / Brian Thomas and Matthew Housden

By: Thomas, Brian.
Contributor(s): Housden, Matthew | Chartered Institute of Marketing.
Material type: materialTypeLabelBookSeries: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series.Publisher: Oxford : Butterworth-Heinemann, 2002Description: 1 online resource.ISBN: 9780750624282; 9780585450230 (electronic bk.).Call No.: HF5415.126 .T475 2002 Subject(s): Direct marketing | Industrial marketingOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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