BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Internal marketing directions for management / [electronic resource] : edited by Richard J. Varey & Barbara R. Lewis - London : Routledge, c2002 - 1 online resource.

Includes index

ISBN: 9780203207352 9780203253199 (electronic bk.)

Subjects--Topical Terms:
Marketing--Management
Marketing channels
Market segmentation

LC Class. No.: HF5415.13 / .I577 2002

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