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Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey & Barbara R. Lewis

Contributor(s): Varey, Richard J, 1955- [ed.] | Lewis, Barbara R [ed.].
Material type: materialTypeLabelBookPublisher: London : Routledge, c2002Description: 1 online resource.ISBN: 9780203207352; 9780203253199 (electronic bk.).Call No.: HF5415.13 .I577 2002 Subject(s): Marketing -- Management | Marketing channels | Market segmentationOnline resources: Electronic Resources General Note: Includes index
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Includes index

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