Varey, Richard J., 1955-
Marketing communication principles and practice / [electronic resource] : Richard J. Varey. - London ; Routledge, 2002. - 1 online resource.
Includes bibliographical references and index.
9780415230407 9780203466919 (electronic bk.)
Communication in marketing.
HF5415.123 / .V37 2002
Marketing communication principles and practice / [electronic resource] : Richard J. Varey. - London ; Routledge, 2002. - 1 online resource.
Includes bibliographical references and index.
9780415230407 9780203466919 (electronic bk.)
Communication in marketing.
HF5415.123 / .V37 2002