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Marketing communication [electronic resource] : principles and practice / Richard J. Varey.

By: Varey, Richard J, 1955-.
Material type: materialTypeLabelBookPublisher: London ; Routledge, 2002Description: 1 online resource.ISBN: 9780415230407; 9780203466919 (electronic bk.).Call No.: HF5415.123 .V37 2002 Subject(s): Communication in marketingOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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