Cwalina, Wojciech
Political marketing : theoretical and strategic foundations / Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman - Armonk, N.Y. : M.E. Sharpe, c2011 - 340 p. : ill.
Includes bibliographical references and indexes
9780765629166
Campaign management
Political campaigns
Marketing--Political aspects
JF2112.C3 / C824P
Political marketing : theoretical and strategic foundations / Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman - Armonk, N.Y. : M.E. Sharpe, c2011 - 340 p. : ill.
Includes bibliographical references and indexes
9780765629166
Campaign management
Political campaigns
Marketing--Political aspects
JF2112.C3 / C824P