Anholt, Simon,
Brand new justice the upside of global branding / [electronic resource] : Simon Anholt. - Oxford : Butterworth-Heinemann, 2003 - 1 online resource
Includes bibliographical references and index.
9780750656993
Brand name products
Brand name products--Management
Export marketing
Export marketing--Social aspects
Brand name products--Developing countries
HD69.B7 / A766 2003
Brand new justice the upside of global branding / [electronic resource] : Simon Anholt. - Oxford : Butterworth-Heinemann, 2003 - 1 online resource
Includes bibliographical references and index.
9780750656993
Brand name products
Brand name products--Management
Export marketing
Export marketing--Social aspects
Brand name products--Developing countries
HD69.B7 / A766 2003