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Brand new justice [electronic resource] : the upside of global branding / Simon Anholt.

By: Anholt, Simon.
Material type: materialTypeLabelBookPublisher: Oxford : Butterworth-Heinemann, 2003Description: 1 online resource.ISBN: 9780750656993 .Call No.: HD69.B7 A766 2003 Subject(s): Brand name products | Brand name products -- Management | Export marketing | Export marketing -- Social aspects | Brand name products -- Developing countriesOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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