Lee, Alvin,
The strategy of global branding and brand equity / Alvin Lee [and three others] - xviii, 221 pages : illustrations
Includes bibliographical references and index.
9780415749114
Branding (Marketing)
Product management
Brand name products
HF5415.1255 / L43S 2015
The strategy of global branding and brand equity / Alvin Lee [and three others] - xviii, 221 pages : illustrations
Includes bibliographical references and index.
9780415749114
Branding (Marketing)
Product management
Brand name products
HF5415.1255 / L43S 2015