The strategy of global branding and brand equity / Alvin Lee [and three others]
By: Lee, Alvin [author].
Contributor(s): Yang, Jinchao [author] | Mizerski, Richard [author] | Lambert, Claire [author].
Material type:
BookPublisher: London : Routledge, 2015Description: xviii, 221 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415749114.Call No.:
HF5415.1255
L43S 2015
Subject(s): Branding (Marketing) | Product management | Brand name productsBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 L44S 2015 (Browse shelf) | Available | 2016000003534 |
Includes bibliographical references and index.
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