Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 4th ed., Global ed. - Boston, Mass. : Pearson, c2013 - 590 p. : col. ill.
Includes bibliographical references and index
9780273779414
Brand name products--Management
HD69.B7 / K444S 2013
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 4th ed., Global ed. - Boston, Mass. : Pearson, c2013 - 590 p. : col. ill.
Includes bibliographical references and index
9780273779414
Brand name products--Management
HD69.B7 / K444S 2013