| 000 -LEADER |
|---|
| fixed length control field |
00832nam0a22002530a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000152894 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231017122400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2013 xxua fnx0b0 001 0neng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Th-BaBU |
| Transcribing agency |
Th-BaBU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273779414 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
K444S 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic brand management : |
| Remainder of title |
building, measuring, and managing brand equity / |
| Statement of responsibility, etc. |
Kevin Lane Keller |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed., Global ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
c2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
590 p. : |
| Other physical details |
col. ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A40063 |
| Link information for field corresponding to 9XX field |
20231017 |
| 991 ## - |
|---|
| -- |
adm |
| -- |
mar |