000 -LEADER |
fixed length control field |
00671nam0a22002170a04500 |
001 - CONTROL NUMBER |
control field |
000041025 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422113431.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1992 xxu 0000 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001041533 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5825 |
Item number |
J48C 1992 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jewler, A. Jerome |
245 10 - TITLE STATEMENT |
Title |
Creative strategy in advertising |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Belmont, Calif. : |
Name of publisher, distributor, etc. |
Wadsworth Pub. Co., |
Date of publication, distribution, etc. |
1992 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
418 p. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising copy. |
|
Topical term or geographic name entry element |
ADVERTISING LAYOUT AND TYPOGRAPHY |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
Nov 21 2004 4:14PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |