| 000 -LEADER |
|---|
| fixed length control field |
01186nam0a22002770a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000074614 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422154140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2000 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030211131 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001075682 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
S545A 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising promotion : |
| Remainder of title |
supplemental aspects of integrated marketing communications / |
| Statement of responsibility, etc. |
Terence A. Shimp |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Fort Worth, Tex. : |
| Name of publisher, distributor, etc. |
Dryden Press, |
| Date of publication, distribution, etc. |
c2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
674 p. : |
| Other physical details |
ill. (some col.) |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The Dryden Press series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of : Promotion management & marketing communications. 3rd ed. c1993 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMMUNICATION IN MARKETING |
|
|---|
| Topical term or geographic name entry element |
SALES PROMOTION |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING |
|
|---|
| Topical term or geographic name entry element |
DIRECT MARKETING |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |