Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp
By: Shimp, Terence A.
Material type:
BookSeries: The Dryden Press series in marketing.Publisher: Fort Worth, Tex. : Dryden Press, c2000Edition: 5th ed.Description: 674 p. : ill. (some col.).ISBN: 0030211131.Call No.:
HF5415.123
S545A 2000
Subject(s): COMMUNICATION IN MARKETING | SALES PROMOTION | ADVERTISING | DIRECT MARKETINGGeneral Note: Rev. ed. of : Promotion management & marketing communications. 3rd ed. c1993Bibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.123 S545A 2000 (Browse shelf) | Available | 200206170091 |
Rev. ed. of : Promotion management & marketing communications. 3rd ed. c1993
Includes bibliographical references and indexes
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