000 -LEADER |
fixed length control field |
00837nam0a22002170a04500 |
001 - CONTROL NUMBER |
control field |
000075331 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422154216.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2001 si 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0471845965 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001076411 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
T456H |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Temporal, Paul |
245 10 - TITLE STATEMENT |
Title |
Hi-tech hi-touch branding : creating brand power in the age of technology |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Singapore : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
2001 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
219 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
General subdivision |
MARKETING |
|
Topical term or geographic name entry element |
ELECTRONIC COMMERCE |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lee, Kwok Cheong |
991 ## - |
-- |
08 |
-- |
02 |
-- |
การออกแบบนิเทศศิลป์ : ภาพพิมพ์ การออกแบบบรรจุภัณฑ์ คอมพิวเตอร์กับงานเลขนศิลป์ (Computer Graphics) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |